If you have been given an access code for this item, use the button below to enter it.
Abstract
Resources
Table of Contents
Related Links
Table of Contents
Attendee Acquisition Trends Driving Growth: Report Two - Marketing Channel Mix, Messaging and Other Tactics that Drive Recovery
Author(s):CEIR
Abstract:
This report details activities for B2B exhibitions held and planned from 2020 through 2023. It identifies messaging, marketing channel mix, discounts and premiums used by these events rated effective in generating registrants at events held from 2020 through 2022.
