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2017 Attendee Floor Engagement: Part 1

Author: CEIR

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Table of Contents

2017 Attendee Floor Engagement: Part 1

Author(s): CEIR
Keyword(s): Attendee; Attendee Preferences; Attendee Engagement; Exhibit Booth; Exhibitions; Learning
Abstract: Part One takes a look at attendee engagement tactics in an exhibitor booth, including those that offer to deliver attendee engagement with other people, with product, learning tactics, use of emotion to engage with attendees and other tactics. This 20-page report inventories the most popular in-booth attendee engagement tactics and, more importantly, which of these tactics enjoy high attendee use.
Subtitle: Part One: Exhibitor In-booth Tactics – People, Product, Learning, Emotion and Other Tactics

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