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2017 Attendee Floor Engagement: Part 3

Author: CEIR

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Table of Contents

2017 Attendee Floor Engagement: Part 3

Author(s): CEIR
Keyword(s): Attendee Engagement; Exhibit Booth; Performance Metrics; Exhibitor; Objectives
Abstract: This 12-page report includes an overview of how exhibitors evaluate the outcome of attendee engagement efforts and how metrics tie back to top-ranked important objectives for exhibiting. In addition to total results, this report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics.
Subtitle: Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes

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