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2018 Attendee ROI Playbook: Part 1
Author(s):CEIR
Abstract:
Part One: Decision to Attend and Factors Driving Attendee ROI/Value documents 22 different metrics used by survey participants to assess the value of attending by pinpointing which are most popular, how users determine an event performed to their expectations and where they feel B2B exhibitions deliver the best value/ROI against each specific metric.
Subtitle:
Part One: Decision to Attend and Factors Driving Attendee ROI/Value
