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2018 Attendee ROI Playbook: Part 2

Author: CEIR

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Table of Contents

2018 Attendee ROI Playbook: Part 2

Author(s): CEIR
Keyword(s): Exhibitions; Value; Business Information; Purchasing Decisions; Marketing Channel; Marketing
Abstract: Part Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs explores the range of sources that business professionals who attend business-to-business (B2B) exhibitions relied upon to meet their business information and purchasing decision needs and documents the B2B exhibition channel's rank as a valued source in meeting their needs compared to all other primary sources relied upon.
Subtitle: Part Two: B2B Exhibitions Top-ranked for Value in Meeting Business Information & Purchasing Decision Needs

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