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2018 Attendee ROI Playbook: Part 3

Author: CEIR

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Table of Contents

2018 Attendee ROI Playbook: Part 3

Author(s): CEIR
Keyword(s): Attendee Journey; Attendee Preferences; Pre-Planning; Tracking; Exhibitions
Abstract: Part Three: Pre-Planning and Tracking Activities - Impact on Perceived ROI/Value of Attending documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS).
Subtitle: Part Three: Pre-Planning and Tracking Activities - Impact on Perceived ROI/Value of Attending

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