Table of Contents
2018 Attendee ROI Playbook: Part 5
- Introduction 11
- Workforce Profile by Generation 22
- Attendee Profile by Generation 55
- Why They Go 66
- Determining ROI/Value of Attending 1010
- Perceived Value of B2B Exhibitions Compared to Other Primary Information Sources 1313
- Attendance Patterns in Past Two Years and Plans Looking Forward 1515
- KEY TAKEAWAYS 1717
- Methodology 1818