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  • 2021 CEIR Index Reports
  • 2022 CEIR Index Reports
  • Attendee Floor Engagement
  • Attendee Retention Insights
  • Attendee ROI Playbook
  • B2B Exhibition Sponsorship Playbook
  • Changing Environment of Exhibitions
  • Digital Toolkit to Enhance the Attendee Experience
  • Global Virtual Event Trends
  • Head of Marketing Insights Series
  • How to Grow Attendance
  • Industry Insights
  • Omnichannel Marketing Insights
  • Webinars

Attendee ROI Playbook

A random sampling of B2B exhibition organizers from the CEIR Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organizers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel and Entertainment. Despite the absence of exhibition participation for this sector, the attendee sample includes a cross-section of professionals across all 14 CEIR industry sectors. Fielding of the survey occurred in April and May of 2018. A total of 3,719 qualified attendees responded to the invitation to participate in the study, a response rate of three percent. Total results have been weighted to reflect the distribution of attendance by industry sector per the CEIR Index to make results projectable to attendees in general. Total survey results are accurate at the 99 percent confidence level, carrying a very small margin of error, 2.1 percent or less.

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Attendee ROI Playbook

A random sampling of B2B exhibition organizers from the CEIR Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organizers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel and Entertainment. Despite the absence of exhibition participation for this sector, the attendee sample includes a cross-section of professionals across all 14 CEIR industry sectors. Fielding of the survey occurred in April and May of 2018. A total of 3,719 qualified attendees responded to the invitation to participate in the study, a response rate of three percent. Total results have been weighted to reflect the distribution of attendance by industry sector per the CEIR Index to make results projectable to attendees in general. Total survey results are accurate at the 99 percent confidence level, carrying a very small margin of error, 2.1 percent or less.

  • 2018 Attendee ROI Playbook: Part 1
    2018 Attendee ROI Playbook: Part 1
  • 2018 Attendee ROI Playbook: Part 2
    2018 Attendee ROI Playbook: Part 2
  • 2018 Attendee ROI Playbook: Part 3
    2018 Attendee ROI Playbook: Part 3
  • 2018 Attendee ROI Playbook: Part 4
    2018 Attendee ROI Playbook: Part 4
  • 2018 Attendee ROI Playbook: Part 5
    2018 Attendee ROI Playbook: Part 5
  • 2018 Attendee ROI Playbook: Part 6
    2018 Attendee ROI Playbook: Part 6
  • 2018 Attendee ROI Playbook: Part 7
    2018 Attendee ROI Playbook: Part 7

Attendee ROI Playbook

A random sampling of B2B exhibition organizers from the CEIR Census was pulled to generate an attendee sample for this project. A total of 21 exhibition organizers in the United States and Canada agreed to participate, with a minimum of one event per sector, with the exception of Sporting Goods, Travel and Entertainment. Despite the absence of exhibition participation for this sector, the attendee sample includes a cross-section of professionals across all 14 CEIR industry sectors. Fielding of the survey occurred in April and May of 2018. A total of 3,719 qualified attendees responded to the invitation to participate in the study, a response rate of three percent. Total results have been weighted to reflect the distribution of attendance by industry sector per the CEIR Index to make results projectable to attendees in general. Total survey results are accurate at the 99 percent confidence level, carrying a very small margin of error, 2.1 percent or less.

  • 2018 Attendee ROI Playbook: Part 1
    2018 Attendee ROI Playbook: Part 1
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 2
    2018 Attendee ROI Playbook: Part 2
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 3
    2018 Attendee ROI Playbook: Part 3
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 4
    2018 Attendee ROI Playbook: Part 4
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 5
    2018 Attendee ROI Playbook: Part 5
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 6
    2018 Attendee ROI Playbook: Part 6
    Author: CEIR
    More Info
  • 2018 Attendee ROI Playbook: Part 7
    2018 Attendee ROI Playbook: Part 7
    Author: CEIR
    More Info

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  • 2021 CEIR Index Reports