Table of Contents
2016 Attendee Retention Insights: Part 1
Author(s):
CEIR
Keyword(s):
Attendee;
Retention;
Tracking Attendees;
Profiling Attendees
Abstract:
Part One includes an overview of attendee tracking efforts engaged in by top ranked organizers of U.S. trade shows and how they build attendee retention strategies. It includes key profile characteristics of repeat attendees, who they are and why they become loyal visitors to an exhibition.
Subtitle:
Part One: Basics for Creating Your Attendee Retention Strategy: Tracking, Profiling and Why They Come Back
