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2019 B2B Exhibition Sponsorship Playbook: Part 3
Author(s):CEIR
Abstract:
This report compares organizer and sponsor results and pinpoints where perceptions are in alignment and where there are gaps. This comparative exercise is of particularly high value to organizers, to identify gap areas meriting consideration and determining how to assure their events have a tighter alignment with sponsorship needs and expectations.
Subtitle:
Part Three: Evaluating the Outcome of Sponsorship Sales and Purchases
