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2019 B2B Exhibition Sponsorship Playbook: Part 5
Author(s):CEIR
Abstract:
Part Five profiles exhibitors who have not purchased sponsorships in the past two years. It assesses unique characteristics of this group, reasons for not investing in sponsorships and what would motivate them, if anything, to make such investments in the future.
Subtitle:
Part Five: Who are Non-Buyers and What May Prompt Them to Buy?
