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Beyond ROI and ROO Using Measurement to Enhance Decisions & Improve Exhibit Results

Author: Joe Federbush

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Table of Contents

Beyond ROI and ROO Using Measurement to Enhance Decisions & Improve Exhibit Results

Author(s): Joe Federbush
Keyword(s): Industry Insights; Exhibitions; Exhibit Program; Performance Metrics
Abstract: This report gives an overview of an integrated approach to defining, implementing and monitoring performance of exhibition programs.

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