If you have been given an access code for this item, use the button below to enter it.
This document is available for reading directly in your browser, or for download to your computer.
Abstract
Resources
Table of Contents
Related Links
Table of Contents
2016 Changing Environment of Exhibitions: Fact Sheet 3
Author(s):CEIR
Abstract:
This report documents current sales and marketing practices of exhibiting companies, revealing extensive integrated marketing efforts. Alongside this trend are insights revealing the enduring power of face-to-face marketing at business-to-business exhibitions.
Subtitle:
Fact Sheet Three: Marketers Find Exhibitions an Essential Marketing and Sales Tactic
