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2016 Changing Environment of Exhibitions: Fact Sheet 3

Author: CEIR

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Table of Contents

2016 Changing Environment of Exhibitions: Fact Sheet 3

Author(s): CEIR
Keyword(s): B2B; Exhibitions; Marketing; Exhibitor; Sales; Tactics
Abstract: This report documents current sales and marketing practices of exhibiting companies, revealing extensive integrated marketing efforts. Alongside this trend are insights revealing the enduring power of face-to-face marketing at business-to-business exhibitions.
Subtitle: Fact Sheet Three: Marketers Find Exhibitions an Essential Marketing and Sales Tactic

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