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2016 Changing Environment of Exhibitions: Fact Sheet 4

Author: CEIR

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2016 Changing Environment of Exhibitions: Fact Sheet 4

Author(s): CEIR
Keyword(s): B2B; Exhibitions; Marketing; Exhibitor; Integrated Marketing; Marketing Channel
Abstract: This report provides insights into why business-to-business exhibitions enjoys high ranking as a primary marketing and sales tactic in today’s world of integrated marketing. Virtually all surveyed exhibitors – 97 percent – identified one or more unique values this channel delivers.
Subtitle: Fact Sheet Four: Exhibitions Deliver Unique Value Not Provided by Other Marketing Channels

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