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2016 Changing Environment of Exhibitions: Fact Sheet 5

Author: CEIR

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2016 Changing Environment of Exhibitions: Fact Sheet 5

Author(s): CEIR
Keyword(s): B2B; Exhibitions; Marketing; Marketing Channel; Exhibitor; Tactics; Industry Sectors; Target Market
Abstract: This particular report documents what percentage of exhibitors face the major task of extensive marketing efforts to reach their target industry sectors or professionals and the high value these exhibitors place on using the business-to-business exhibition to reach these target audiences.
Subtitle: Fact Sheet Five: Exhibitions Valued for Marketing Hard-to-Reach Industry Sectors and Professionals

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