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2016 Changing Environment of Exhibitions: Fact Sheet 6

Author: CEIR

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2016 Changing Environment of Exhibitions: Fact Sheet 6

Author(s): CEIR
Keyword(s): B2B; Benchmarking; Exhibitions; Exhibitor; Marketing Channel; Organizer
Abstract: This report documents the factors exhibitors use when making exhibiting decisions, including whether to exhibit or expand participation as well as whether to reduce the level of participation or discontinue exhibiting. This fact sheet offers essential benchmarks for exhibition organizers and exhibitors.
Subtitle: Fact Sheet Six: Factors that Drive the Decision to Exhibit

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