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2017 Cost to Attract Attendees

Author: CEIR

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Table of Contents

2017 Cost to Attract Attendees

Author(s): CEIR
Keyword(s): Attendee; Attendee Preferences; Organizer; Cost
Abstract: This 29-page report provides statistics on overall median spending levels and cost per verified attendee. Marketing mix by tactics is also examined, identifying which tactics are found to be most effective in driving attendance. The findings are compared to those of 2013, when the study was last done.

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