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Decoding Trade Show Sponsorship Opportunities

Author: Dax Callner




Table of Contents

Table of Contents

Decoding Trade Show Sponsorship Opportunities

Author(s): Dax Callner

The world of industry conference sponsorships can seem indecipherable, and with good reason. There is little guidance to help brands understand how, when and why they should invest in a trade show sponsorship. And most organizers don’t offer much help – often offering a prospectus menu of options that can bewilder even the savviest marketer. Based on decades of experience developing event marketing strategies, this Industry Insight Series report decodes trade show sponsorships and provides actionable guidance to help determine what to do, when to do it, and to explain to your stakeholders (critically), why you are doing it.

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