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Demographics at Trade Shows – Obvious and Hidden
Author(s):E. Jane Lorimer, CME
Abstract:
Not all visitors to B2B trade shows should be automatically classified as the targeted audience for exhibiting companies. Using a show’s prospectus to sort different demographics before each show can be an important part of an exhibitor’s strategic plan to attracting key attendees. This Guru Report shows you how to plan for the obvious, less obvious and hidden demographics at any show.
