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Exhibitor In-booth Tactics: People, Product, Learning and Other Strategies
Author(s):CEIR
Abstract:
This report, part of the “Maximizing Attendee and Exhibitor Engagement on the Exhibition Floor” series, focuses on in-booth activities. It outlines effective strategies for engaging attendees with booth staff, peers, and showcased products. The report covers settings that support attendee learning needs, digital tactics that enhance engagement, emotional strategies, and explores sustainability and diversity considerations.
