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2019 Head of Marketing Insights Series: Part 3

Author: CEIR

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Table of Contents

Table of Contents

2019 Head of Marketing Insights Series: Part 3

Author(s): CEIR
Keyword(s): Attendee; Marketing Campaign; Marketing; Marketing Channel; Marketing Spend
Abstract:

Overcoming Non-Exhibitor Objections

This particular report takes a close look at the barriers to exhibiting from the perspective of surveyed heads of marketing at organizations that do not exhibit today. It also identifies event content and messaging that offers the most promise in prompting these heads of marketing to consider exhibiting in the future.

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