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2017 How the Exhibit Dollar is Spent

Author: CEIR

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2017 How the Exhibit Dollar is Spent

Author(s): CEIR
Keyword(s): Exhibitor; Marketing Spend; Marketing Channel; Exhibit Booth
Abstract: Exhibiting companies will spend an estimated $25 billion in 2017 on exhibiting! How is this money spent? This report tells you how. It includes the percentage breakdown of spending by expense categories and identifies the direction of spending levels in 2017 versus 2016. It explains how spending varies by the size of an organization’s annual marketing budget and revenues, booth size, and industry sector. It also looks forward, reporting exhibit property plans for 2018.

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