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Managing for Results: Benchmarks for Exhibit Growth
Author(s):Barry Siskind
Abstract:
This report takes into account that business-to-business exhibitions are versatile and serve many business objectives. It lists 99 reasons why organizations choose to exhibit. Author Siskind advocates following a management approach that allows a tighter focus when exhibiting that supports an organization’s top priorities, a way to quantify what success looks like to use as performance metrics.
