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2018 Marketing Spend Decision Report

Author: CEIR

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Table of Contents

2018 Marketing Spend Decision Report

Author(s): CEIR
Keyword(s): Marketing Spend; Marketing Channel; B2B; Exhibitions; Budgets
Abstract:

Though B2B exhibitions dominate in capturing the largest share of the marketing budget of these brand marketers, this study reveals marketing budgets are stagnant. CEIR 2018 Marketing Spend Decision Report CoverStagnant budgets, coupled with the documented increase in median number of exhibitions participated in, finds median spending per exhibition has not increased since last reported in 2015. Taking inflation into consideration, spending has declined marginally.

This report provides a profile of marketing practices among business-to-business exhibitors of all organizational sizes, from small to large.

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