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FREE ACCESS FOR MEMBERS & NON-MEMBERS: Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products
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Matchmaking Before & During COVID-19: How North American B2B Exhibition Organizers Use Technology to Connect People and Products
Abstract:
Attendee matchmaking is more important than ever today. It was important prior to the pandemic to help assure attendees and exhibitors maximize their face-to-face (F2F) engagement at physical trade shows. Today, where most in-person events are paused and instead are happening virtually, meaningful F2F engagement is a major challenge. This study provides an understanding of attendee matchmaking pre-COVID as well as what organizers were looking for at the outset of the COVID-19 outbreak.
