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It's Not Your Father's or Mother's Trade Show Anymore - Engage with Caution

Author: Barry Siskind, President, International Training and Management

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It's Not Your Father's or Mother's Trade Show Anymore - Engage with Caution

Author(s): Barry Siskind, President, International Training and Management
Abstract: This 12-page report offers advice from a seasoned exhibitor training consultant who urges exhibitors to shift engagement approaches to align with the new dominant generation in the workforce, Millennials.

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