Table of Contents
Omnichannel Marketing Insights Report 1
- Executive Summary 44
- Key Findings 88
- Channels Used During Pandemic and Effectiveness in Supporting Marketing and Sales Objectives 88
- Marketing Budget Outlook 1111
- B2B Exhibition Channel – Image Among Exhibitors in General 1212
- Exhibiting Plans in 2021 through 2022 1515
- Volume of Exhibitions and Typical Booth Size 1515
- Booth Staff 1616
- Commentary on Expected Level of Participation in B2B Exhibitions in 2021/2022 1616
- Value of Exhibiting at B2B Exhibitions to Help Achieve High Priority Marketing Objectives 1919
- Value of Exhibiting at B2B Exhibitions to Help Achieve High Priority Sales Objectives 2121
- Securing In-person Representation at International B2B Exhibitions if COVID-19 Conditions Persist 2424
- Exhibitor Interest in Integrating Digital Options into the Event Lifecycle 2525
- Methodology 2626