Table of Contents
Omnichannel Marketing Insights Report 2
- Executive Summary 44
- Key Findings 88
- Channels Used During Pandemic to Support Business Information and Purchasing Decision Needs 88
- B2B Exhibition Channel – Image Among Attendees in General 99
- Attendance Plans in 2021 through 2022 1212
- Timing and Expected Volume 1212
- Interest in Hybrid, Expected Impact of Engaging Online and Plans to Attend Moving Forward 1212
- Reasons for Expected Level of Participation Through 2022 1414
- Motivations for Attending B2B Exhibitions Pre-Pandemic 1616
- B2B Exhibition Reputation for Meeting Attendee Needs 1818
- Anticipated Shifts in Importance of Objectives for Attending Moving Forward 2020
- Anticipated Shifts in Importance of F2F Interaction with Exhibitors Moving Forward 2222
- Methodology 2323