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  • 2021 CEIR Index Reports
  • 2022 CEIR Index Reports
  • Attendee Floor Engagement
  • Attendee Retention Insights
  • Attendee ROI Playbook
  • B2B Exhibition Sponsorship Playbook
  • Changing Environment of Exhibitions
  • Digital Toolkit to Enhance the Attendee Experience
  • Global Virtual Event Trends
  • Head of Marketing Insights Series
  • How to Grow Attendance
  • Industry Insights
  • Omnichannel Marketing Insights
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Omnichannel Marketing Insights

With the pandemic prompting the pause of business-to-business (B2B) exhibitions and other face-to-face (F2F) events in mid-March 2020, both brand marketers and business professionals turned to other channels to meet their business needs. Digital was used extensively during this time period.  In the second half of 2021, in-person B2B exhibitions began again. With this reopening, organizers are seeking insights on the extent that participants will return to B2B exhibitions and whether needs and preferences will shift in any way. Have the channels used during the pandemic foretell temporary or permanent shifts in channel usage moving forward? Will B2B exhibition channel usage change in light of new channels used during the pandemic?

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Omnichannel Marketing Insights

With the pandemic prompting the pause of business-to-business (B2B) exhibitions and other face-to-face (F2F) events in mid-March 2020, both brand marketers and business professionals turned to other channels to meet their business needs. Digital was used extensively during this time period.  In the second half of 2021, in-person B2B exhibitions began again. With this reopening, organizers are seeking insights on the extent that participants will return to B2B exhibitions and whether needs and preferences will shift in any way. Have the channels used during the pandemic foretell temporary or permanent shifts in channel usage moving forward? Will B2B exhibition channel usage change in light of new channels used during the pandemic?

  • Omnichannel Marketing Insights Report 1
    Omnichannel Marketing Insights Report 1
  • Omnichannel Marketing Insights Report 2
    Omnichannel Marketing Insights Report 2
  • Omnichannel Marketing Insights Report 3
    Omnichannel Marketing Insights Report 3
  • Omnichannel Marketing Insights Report 4
    Omnichannel Marketing Insights Report 4
  • Omnichannel Marketing Insights Report 5
    Omnichannel Marketing Insights Report 5

Omnichannel Marketing Insights

With the pandemic prompting the pause of business-to-business (B2B) exhibitions and other face-to-face (F2F) events in mid-March 2020, both brand marketers and business professionals turned to other channels to meet their business needs. Digital was used extensively during this time period.  In the second half of 2021, in-person B2B exhibitions began again. With this reopening, organizers are seeking insights on the extent that participants will return to B2B exhibitions and whether needs and preferences will shift in any way. Have the channels used during the pandemic foretell temporary or permanent shifts in channel usage moving forward? Will B2B exhibition channel usage change in light of new channels used during the pandemic?

  • Omnichannel Marketing Insights Report 1
    Omnichannel Marketing Insights Report 1
    Author: CEIR
    More Info
  • Omnichannel Marketing Insights Report 2
    Omnichannel Marketing Insights Report 2
    Author: CEIR
    More Info
  • Omnichannel Marketing Insights Report 3
    Omnichannel Marketing Insights Report 3
    Author: CEIR
    More Info
  • Omnichannel Marketing Insights Report 4
    Omnichannel Marketing Insights Report 4
    Author: CEIR
    More Info
  • Omnichannel Marketing Insights Report 5
    Omnichannel Marketing Insights Report 5
    Author: CEIR
    More Info

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  • 2021 CEIR Index Reports