How Exhibitors Can Use Games and Contests To Drive Greater Trade Show Success
Author(s):
Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC
Keyword(s):
Gamification;
Contests;
Attendee;
Exhibit Program;
Marketing;
Industry Insights
Abstract:
This article will discuss what makes a game, why games motivate trade show attendees and tips on how to tailor that game experience for exhibiting success.
