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How Exhibitors Can Use Games and Contests To Drive Greater Trade Show Success

Author: Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC

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Table of Contents

How Exhibitors Can Use Games and Contests To Drive Greater Trade Show Success

Author(s): Samuel J. Smith, Managing Director, Interactive Meeting Technology, LLC
Keyword(s): Gamification; Contests; Attendee; Exhibit Program; Marketing; Industry Insights
Abstract: This article will discuss what makes a game, why games motivate trade show attendees and tips on how to tailor that game experience for exhibiting success.

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