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2017 Attendee Floor Engagement: Part 3
Author(s):CEIR
Abstract:
This 12-page report includes an overview of how exhibitors evaluate the outcome of attendee engagement efforts and how metrics tie back to top-ranked important objectives for exhibiting. In addition to total results, this report identifies unique differences by exhibitor by industry sector, the extent of exhibition activity and other key demographics.
Subtitle:
Part Three: Exhibitor In-booth Tactics – Methods Used to Evaluate Outcomes
