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2017 Attendee Floor Engagement: Part 6

Author: CEIR

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2017 Attendee Floor Engagement: Part 6

Author(s): CEIR
Keyword(s): Attendee Engagement; exhibition floor; Exhibit Booth; Product Engagement; Exhibitor; Organizer
Abstract: Part Six takes a look at the range of product engagement opportunities exhibition organizers make available on the show floor beyond exhibit booths. It assesses the extent that exhibitors sponsor or participate in these activities and evaluates the level of attendee use for each.
Subtitle: Part Six: Exhibition Floor Product Engagement Activities Outside Exhibit Booths

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