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2018 Attendee ROI Playbook: Part 3
Author(s):CEIR
Abstract:
Part Three: Pre-Planning and Tracking Activities - Impact on Perceived ROI/Value of Attending documents the positive effects pre-event planning and tracking activities have on an attendee’s opinion of a B2B exhibition they attend and evaluates the impact these activities have on attendee Net Promoter Scores (NPS).
Subtitle:
Part Three: Pre-Planning and Tracking Activities - Impact on Perceived ROI/Value of Attending
