Table of Contents
2018 Attendee ROI Playbook: Part 6
- Introduction 11
- Attendee Work Profile by Gender 22
- Labor Force Profile by Gender 33
- Why They Go 99
- Determining ROI/Value of Attending 1313
- Perceived Value of B2B Exhibitions Compared to Other Primary Information Sources 1616
- Attendance Patterns in the Past Two Years and Plans Looking Forward 1818
- KEY TAKEAWAYS 2020