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2018 Attendee ROI Playbook: Part 6

Author: CEIR

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Table of Contents

2018 Attendee ROI Playbook: Part 6

Author(s): CEIR
Abstract: Part Six: Gender Differences and Similarities takes a deep dive look at how gender influences what men and women strive to achieve at B2B exhibitions, how they navigate an event and what they value most. This 21-page report provides an analysis of attendees by gender including workforce profile; decision-making process for attending; metrics used to determine value/ROI of attending and attendee job level and job function to name a few.
Subtitle: Part Six: Gender Differences and Similarities

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