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2016 Attendee Retention Insights: Part 4

Author: CEIR

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Table of Contents

2016 Attendee Retention Insights: Part 4

Author(s): CEIR
Keyword(s): Attendee; Attendee Preferences; Attendee Motivation; Attendee demographics
Abstract: Part Four identifies special amenities and activities made available by exhibition organizers that motivate attendees to frequent an exhibition regularly. In addition to total results, this report identifies unique preferences by attendee demographics, including by gender, age, job level, role in purchasing decisions, annual volume of purchases of showcased products and services, organizational size, and profile of event attended. Additionally, exhibition organizer results that differ from total results are reported as well, including by: whether association-run or independently-run; size of exhibition; and whether an exhibition rotates locations.
Subtitle: Part Four: Special Activities and Amenities that Build a Loyal Alumni Attendee Audience

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