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2016 Attendee Retention Insights: Part 5

Author: CEIR

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Table of Contents

2016 Attendee Retention Insights: Part 5

Author(s): CEIR
Keyword(s): B2B; Attendee demographics; Attendee Retention; Retention; Profiling Attendees; Attendee Motivation; Attendee Preferences
Abstract: The report series reveals findings on why attendees become loyal visitors to a specific exhibition and what organizers do to motivate attendees to return on a regular basis. They offer readers a road map for benchmarking attendee retention strategy practices with industry norms; an understanding of commonly held characteristics of professionals who attend a given event regularly which can help guide marketing and event development. Lastly, these reports offer charts that compare repeat attendee wants and preferences to trade show offerings, which enable organizers to assess where repeat attendee needs are typically served well, and where gaps exist in offerings – suggesting potential areas of improvements to better serve their needs.
Subtitle: Part Five: 11 Real-world Business-to-Business Exhibition Organizer Approaches to Attendee Retention Efforts

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