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2016 Changing Environment of Exhibitions: Fact Sheet 10

Author: CEIR

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Table of Contents

2016 Changing Environment of Exhibitions: Fact Sheet 10

Author(s): CEIR
Keyword(s): B2B; Exhibitions; Power Users; Exhibitor; Marketing Channel
Abstract: This report highlights similarities and differences between exhibitors in general and power users of the business-to-business exhibition channel. It includes a snapshot of key profile characteristics and motivations for exhibiting. Power users are companies that exhibit at 20 or more exhibitions annually, are participating in more exhibitions today compared to the past several years, or plan to increase the number of exhibitions in the next several years. It offers insights useful to organizers and exhibitors, as well as suppliers to these stakeholders, to support strategic planning and other efforts.
Subtitle: Fact Sheet Ten: Exhibitor Profile - Overall Compared to Power Users

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