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2016 Changing Environment of Exhibitions: Fact Sheet 7

Author: CEIR

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2016 Changing Environment of Exhibitions: Fact Sheet 7

Author(s): CEIR
Keyword(s): B2B; Exhibitions; Exhibitor; Industry Sectors; Marketing Channel
Abstract: This report explores the relationship between exhibitor executive perceptions about the state of the global and U.S. economies as well as the outlook of their industry sector and company. Results indicate that the more positive the outlook an exhibitor has about one’s industry sector or one’s business, the greater the level of participation reported in business-to-business exhibitions.
Subtitle: Fact Sheet Seven: Positive Outlook of an Industry or Company Linked to Increased Exhibition Activity

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