Table of Contents
2017 Cost to Attract Attendees
- Overview 33
- Executive Summary 44
- Overall Industry Benchmarks 55
- Benchmarks by Exhibition Gross Revenues 77
- Benchmarks by Number of Verified Attendees 1111
- Benchmarks by Exhibition Size 1515
- Benchmarks by Geographic Scope of Attendance 1919
- Benchmarks by Whether Location is Fixed or Rotates 2222
- Benchmarks by Type of Business-to-Business Exhibition Organizer 2525
- Effectiveness in Driving Attendance 2828
- Methodology 2929