If you have been given an access code for this item, use the button below to enter it.
Abstract
Resources
Table of Contents
Related Links
Table of Contents
Decoding Trade Show Sponsorship Opportunities
Author(s):Dax Callner
Abstract:
The world of industry conference sponsorships can seem indecipherable, and with good reason. There is little guidance to help brands understand how, when and why they should invest in a trade show sponsorship. And most organizers don’t offer much help – often offering a prospectus menu of options that can bewilder even the savviest marketer. Based on decades of experience developing event marketing strategies, this Industry Insight Series report decodes trade show sponsorships and provides actionable guidance to help determine what to do, when to do it, and to explain to your stakeholders (critically), why you are doing it.
