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Designed to Engage – How to Build Elements of Engagement into Booth Designs

Author: Marlys Arnold, Exhibit Marketing Strategist

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Table of Contents

Designed to Engage – How to Build Elements of Engagement into Booth Designs

Author(s): Marlys Arnold, Exhibit Marketing Strategist
Keyword(s): Exhibit Program; Exhibit Booth; Exhibitor; Booth Design; Attendee Engagement; Industry Insights
Abstract: This seven-page report covers content relating to definition of engagement, discussion of the disconnect between what attendees want and what exhibitors are doing, range of engagement opportunities to consider using in an exhibit booth, three case studies and other examples.

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