Table of Contents
2016 Digital Toolkit to Enhance the Attendee Experience: Part 2
Author(s):
CEIR
Abstract:
This report compares attendee preferences to exhibitor digital offerings throughout the attendee journey, including pre-event attendee marketing tactics, pre-event planning tools for attendees relevant to exhibitor offerings on an exhibition’s website as well as exhibitor specific offerings on an exhibition’s mobile app, in-booth tactics, and post-event communications.
Subtitle:
Part Two: Exhibitor Offerings
Collections:
Digital Toolkit to Enhance the Attendee Experience
