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2016 Digital Toolkit to Enhance the Attendee Experience: Part 2

Author: CEIR

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Table of Contents

2016 Digital Toolkit to Enhance the Attendee Experience: Part 2

Author(s): CEIR
Keyword(s): Attendee; Exhibitor; Digital; Attendee Preferences; exhibition floor; Marketing
Abstract: This report compares attendee preferences to exhibitor digital offerings throughout the attendee journey, including pre-event attendee marketing tactics, pre-event planning tools for attendees relevant to exhibitor offerings on an exhibition’s website as well as exhibitor specific offerings on an exhibition’s mobile app, in-booth tactics, and post-event communications.
Subtitle: Part Two: Exhibitor Offerings

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