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2019 Head of Marketing Insights Series: Part 2

Author: CEIR

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Table of Contents

2019 Head of Marketing Insights Series: Part 2

Author(s): CEIR
Keyword(s): Heads of Marketing; Integrated Marketing; Marketing Channel; Marketing; Sales Channel
Abstract: This report takes a close look at the decision-making process when deciding whether to exhibit at a B2B exhibition. Results are based on surveyed heads of marketing at organizations that use the channel in their marketing mix. The report also pinpoints where these heads of marketing find B2B exhibitions deliver high value in helping them achieve their organization’s urgent marketing and sales objectives.
Subtitle: Aligning Exhibit Sales for Success

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