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2019 Head of Marketing Insights Series: Part 4

Author: CEIR

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Table of Contents

2019 Head of Marketing Insights Series: Part 4

Author(s): CEIR
Keyword(s): Heads of Marketing; Integrated Marketing; Marketing; Exhibitor; Exhibitions
Abstract: This report provides valuable data for both organizers and exhibitors looking to understand the most popular metrics exhibitors use to evaluate the performance of exhibiting and where metric users find B2B exhibitions perform best.
Subtitle: How B2B Exhibitions are Judged, Where It is Essential to Deliver Results

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