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2019 Head of Marketing Insights Series: Part 5
Author(s):CEIR
Abstract:
Part Five reports the anticipated change in the level of spending on B2B exhibitions this year; details how the channel will help achieve urgent marketing and sales objectives in the next several years, and whether roles will continue as is, expand or decrease; and outlines which elements marketing executives plan to add to their exhibit programs.
Subtitle:
Future Planned Use of the B2B Exhibition Channel
