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2019 Head of Marketing Insights Series: Part 5

Author: CEIR

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Table of Contents

2019 Head of Marketing Insights Series: Part 5

Author(s): CEIR
Keyword(s): B2B; Benchmarking; Event Marketing; Event Size; Exhibit Booth; Exhibitions; Face-to-Face; Heads of Marketing; Marketing; Marketing Campaign; Trends; Tips; Technology; Target Market; Tactics; Strategies; Stats; Integrated Marketing; Improvements; Innovation; Future; forecast; Exhibitor ROI; Exhibit Program
Abstract: Part Five reports the anticipated change in the level of spending on B2B exhibitions this year; details how the channel will help achieve urgent marketing and sales objectives in the next several years, and whether roles will continue as is, expand or decrease; and outlines which elements marketing executives plan to add to their exhibit programs.
Subtitle: Future Planned Use of the B2B Exhibition Channel

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