How Exhibitors Can Improve Lead Quality and Sales Conversion
Author(s):
Jefferson Davis
Keyword(s):
Exhibitor;
Sales;
Industry Insights;
Lead Generation
Abstract:
This 6-page report is a valuable primer for exhibitors looking to implement or compare their approach to best practices at every phase of the process, from the outset of defining lead goals to ensuring effective lead follow-up that helps maximize sales conversions.
