Table of Contents
2018 Marketing Spend Decision Report
- Overview 33
- Executive Summary 33
- Detailed Findings 44
- Objectives for Exhibiting and Metrics for Success 55
- Allocation of Marketing Spend by Channel 99
- Median Spend per Exhibition Estimate 1111
- Digital Marketing Activity 1212
- Trends in Number of Exhibitions per Exhibitor 1313
- Reasons for Level of Exhibition Activity 1818
- Trends in Booth Sizes 2424
- About This Study 3030