CEIR GLOBAL VIRTUAL EVENT TRENDS SERIES Case Study: 1st Arabia Tradeshows & Conferences 1 CEIR VIRTUAL EVENT CASE STUDY PROFILE Case Study Insights Shared by: Bilal Al Barmawi, CEO Esraa Jarwan, Event Coordinator 1st Arabia Tradeshows & Conferences Overview of Organizer and Approach to Virtual Events Organizer type: Independent B2B Exhibition Producer Sector served: Education, Government, Food, Medical and Health Care Country: Saudi Arabia 1st Arabia Tradeshows & Conferences Based in the Kingdom of Saudi Arabia, in Riyadh, 1st Arabia is a full-service event management company serving the needs of the MICE industry, delivering creative, innovative and conceptualized exhibitions, conferences and events in the fast-growing Gulf Cooperation Council (GCC) and MENA (Middle East and North Africa) regions. 2020 VIRTUAL EVENT OVERVIEW AND PARTICIPATION OUTCOMES With the pausing of physical events, 1st Arabia took on initiatives to continue engagement for its strategic partners and communities via virtual and hybrid solutions. This case study summarizes the results of three virtual, hybrid activities.